How to Start and Grow a Business in the Social Media Era
The age of a social media levels the playing field for new companies. It is a time where the old rules and capital requirements do not apply. Which does not mean there are no rules, merely that the rules have changed.
The Problem with Today’s Quick-Fix Beauty
The quick fix mentality to skincare that forms the core promise of hundreds of new products may disrupt skin’s natural barrier function and cause irritation that, in the long run, can permanently damage skin. This industry-focused topic would discuss this trend and explain how the alternative — proper diet and product choice focused on reducing inflammation — can lead to healthier, more resilient skin.
The Age of Marketing vs. The Age of Truth
Marketing and social media dominate the conversation but consumers are increasingly looking for authenticity and authority. Advanced science skincare and treatments is the present and future of skincare. New delivery methods for potent ingredients, increasingly tailored products, and innovative procedures are parts of the coming wave. Skincare brands will no longer feature hollow marketing concepts and promote products that don’t work.
What is Aging and Can it be Slowed or Stopped?
This topic focuses on explaining the aging process, its causes, and the solutions modern medicine provides. It includes a discussion of how inflammation can affect the body and the necessary steps needed in adopting an anti-inflammatory lifestyle to counteract these effects and lead to a healthier life and skin. A Study from Harvard University examines the fountain of youth enzyme, and the possibilities to stop or reverse aging.
Skincare 101
Dr. Sturm’s approach to skincare challenges conventional methods. For example, treating breakout-prone skin with harsh, drying products. Using the three principles of the SturmGlow (provide hydration, strengthen skin barrier function, and reduce visible signs of irritation), Dr. Sturm will elaborate on what a product regime should do, focusing on addressing the concerns of the four main skin types (oily, dry, combination and sensitive).
Dr. Barbara Sturm is a German aesthetics doctor, widely renowned for her anti-inflammatory philosophy and her non-surgical anti-aging skin treatments. Dr. Sturm began her medical career in orthopedics as part of the team that developed cutting-edge treatments for inflammatory conditions like osteoarthritis. Termed the “Kobe Procedure” after the late NBA basketball star Kobe Bryant, the treatment utilizes the patient’s own blood cells to produce proteins that reduce inflammation and stimulate the healing process. Dr. Sturm then translated science from her clinical research and orthopedic practice into the field of aesthetics and opened her own medical clinic in Düsseldorf. As she continued to innovate and revolutionize the field, as she became one of the most sought-after beauty doctors in the world. In 2002, Dr. Sturm developed her famous “MC1," a bespoke plasma-based cream only available to Dr. Sturm’s patients. The potent cream harnesses the power of the body’s own proteins in a skin-healing formula to address the visible signs of inflammation.
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