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Author Talk: ‘The Urgent Life: My Story of Love, Loss, and Survival’
In this astonishing and uplifting talk inspired by her new memoir, BOZOMA SAINT JOHN takes audiences through the dizzying, numbing days of the initial grief when her husband died of cancer, and the courage which it sparked in her to live life in accordance with her deepest values. Saint John’s story is extraordinary, but her grief is not uncommon, and her courage is sure to touch any reader or listener who has loved, mourned and found a path through loss and grief, as well as anyone who's struggled to live life to its fullest.
A conversation with Badass Boz: leadership, creativity, and success for the future of business
Over the course of her awe-inspiring career, Netflix CMO BOZOMA SAINT JOHN has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With nearly two decades of experience at some of the most iconic and innovative companies worldwide—from being CMO of Endeavor- one of the world's largest talent representation agencies, to executing Beyoncé’s Emmy-winning Super Bowl performance while at Pepsi, to heading iTunes and Apple Music’s global consumer marketing efforts, to helping turn around Uber’s reputation as their first-ever Chief Brand Officer, to her current role as CMO of Netflix-- Bozoma has always combined her pop culture savvy, analytical consumer insights, and ability to predict the zeitgeist, to reach new, unprecedented heights. In this powerfully honest, informative, and empowering conversation, Bozoma shares lessons from her life and career, shedding illuminating insight on leading through times of disruption, the importance of having your fingers on the cultural pulse, and resiliency in the face of unpredictability. Weaving in her personal experience as a daughter of two Ghanaian immigrants, a mother, and one of the few women and people of color at the C-Level of not one, not two, but three Fortune 500 companies, Bozoma leaves audiences ready to boldly take on the future.
Understanding pop culture: anticipate what’s coming (and avoid being tone deaf)
Named to Fast Company’s “100 Most Creative People” and Fortune’s “Disruptors, Innovators & Stars,” Netflix CMO BOZOMA SAINT JOHN has used her pop culture intuition and uncanny ability to predict trends and understand what’s really happening beyond the world of C-Suite offices and analytical spreadsheets, to redefine the strategies of some of the most iconic and innovative companies worldwide. Prior to Netflix, Bozoma was the CMO of Endeavor, one of the largest entertainment representation companies on the world. From helping Pepsi resuscitate a failing Mountain Dew through an unlikely partnership in the world of Harlem streetball, to stealing the show at Apple’s keynote World Wide Developers Conference with a presentation that had Buzzfeed call her the "coolest person to ever go on stage at an Apple event," to bringing in a series of A-List celebrity partnerships to help a PR-beleaguered Uber redefine its relationship between drivers and riders, Bozoma understands the power of pop culture as a bridge to connect with consumers, tap into overlooked and misunderstood markets, and drive unprecedented success. In this fascinating and informative talk, Bozoma reveals the future of marketing and brand development, sharing actionable lessons on how to understand the current cultural moment, and redefine relationships with consumers and clients. With infamous—and viral-- marketing “misses” paralyzing marketers who fear being the next ones to make a mistake, Bozoma highlights how and why pop culture is the key to tone deaf avoidance and spot-on marketing success.
Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur, and Author of her memoir, The Urgent Life — and she is worthy of the Harvard Business School case study written about her career, titled “Leading with Authenticity and Urgency.”
She is a dynamic and influential business leader who has consistently broken barriers and shattered glass ceilings throughout her career in various industries; including roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.
With her distinctive style, fearless leadership, and commitment to making the world a more inclusive place, Bozoma Saint John continues to leave an indelible mark on the business world and beyond. Bozoma’s work has been lauded and awarded with notable recognition including (but not limited to) induction into the Marketing Hall of Fame (2022), induction into the American Advertising Federation Hall of Achievement (2014), induction into Billboard’s Women in Music Hall of Fame (2018); and has been included in Fast Company’s Most Creative People (2013), The Hollywood Reporter’s Women in Entertainment Power 100 List (2018) and crowned as The World's Most Influential CMO by Forbes (2021).
Bozoma Saint John is not just a corporate powerhouse; she is a vocal advocate for diversity and inclusion in the workplace, using her platform to inspire change and empower women and underrepresented groups. Born in Ghana and raised in the United States, Bozoma Saint John’s journey to success is an inspirational tale of perseverance and ambition. Her charismatic and unapologetic approach to leadership has made her a beacon of inspiration for professionals worldwide. Boz has expanded her service outside of the US, and been named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. Boz is also a philanthropic Ambassador to Pencils of Promise in Ghana and serves on the boards of Vital Voices, Soho House and the CFDA. In academic circles, Boz sits on the Board of Trustees at her alma mater, Wesleyan University. She has also created a public online class, “The Badass Workshop” to teach the nuances of achieving success when one feels like an outsider, and to become their greatest selves.
She is a true trailblazer, breaking down barriers for future generations of leaders and leaving a legacy of innovation and empowerment. But by far her greatest achievement is in raising her 14-year-old daughter, Lael.
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