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How to Turn Your Company into a Movement
Some of the greatest brands today like Tesla are experienced as movements by their loyal customers without ever spending a dollar on marketing. Learn how your company can build a movement by building something greater than yourself.
How to be an Authentic Voice Amidst all the Virtue Signaling
The market is crowded with companies virtue signaling their values and getting little response, but authentic voices always get through.
The Marketplace is the Network to Scale Sustainability and Social Justice
The most valuable companies are designed, or redesigning themselves, as networks of value. Learn how to build a network of value by driving your values.
Justin Dillon founded and currently runs a tech company called FRDM that helps Global Fortune 500 brands address social injustice in their supply chains. He used to play music professionally (Universal) which allowed him to tour the world. It was on a tour to Russia that he first learned about human trafficking. He wanted to help, so when he made a rockumentary film about the issue called Call+Response which included activists (Cornel West), journalists (Nicholas Kristof - New York Times), and celebrity activists (Ashley Judd), along with Grammy winning artists. Call+Response was released to theaters becoming one of the highest grossing documentaries in 2008. They gave all the ticket sales away to projects saving kids from slavery.
The film campaign caught the attention of the Obama Administration who asked Justin to develop something similar to carbon footprint, but for modern slavery. Justin and his team developed Slaveryfootprint.org, which can tell you how many slaves it takes to run your life. It was a global success. Today over 30 million people know their slavery footprint. The project received support from Google and went on to win SXSW and Cannes. He was invited to speak all over the world about technology and movement building.
Almost every company wants to market themselves as a movement and almost every employee wants to be part of one. If your company wants to stand out, it has to stand up. Justin offers lessons from his years of running movements, marketing campaigns, and ground-breaking companies to help companies or organizations operate like a movement. Your company doesn’t need social or environmental experts to run like a movement. You just need to find your unique super-power and leverage the hell out of it. Justin is proof that you don’t need the right university, the right connections, or the right promotion to leverage your super-power. All you need is guidance to find your super-power and build your movement. Thats what Justin helps people and companies do. He even wrote a book about it called A Selfish Plan To Change The World (Harper Collins).
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