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StorySelling
Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.
Big Data and Story Telling
Big data is changing everything from content development to culture itself. Matthew Luhn, a 20 year Pixar story veteran will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out and beyond. Matthew’s experience and insight will empower and inspire publishers, advertisers and innovators on how to forge stronger, more meaningful connections with consumers.
Inspiring Creativity in the Workplace
As one of the original story creators at Pixar Animation Studios, Matthew Luhn participated in building and sustaining the creative culture at Pixar from startup to the most successful filmmaking group in the history of Hollywood. Matthew’s engaging and action-oriented talk will provide strategies on how to create a culture that encourages and nurtures new ideas, and embraces fear and failing as a necessary part of the creative process. He demonstrates how to empower relationships and build trust through authentic communication.
Becoming an Effective Leader, as Told by Pixar Heroes
In film and in the business world, every story needs a great hero. In this unique session, Matthew Luhn shares his tips and techniques to creating authentic, inspirational, and memorable heroes that are relatable to leadership and business. Exploring and analyzing the character traits of Pixar heroes and other great story protagonists can provide a model for outstanding leadership that will leave your audience inspired and empowered.
It's the Feel that Seals the Deal: Are Your Consumers Feelin’ it?
70% of all first time visitors to Disney movies, stores, and theme parks return for more. Why? Because they want to feel delighted and entertained.
To create a more profitable and desirable brand, we need to create experiences that affect people and make them feel something special. Without a clear feeling that follows our brand, we send out confusing messages to our clients and employees. Or worse, we blend in by telling the same story as everyone else, simply becoming white noise. Learn from Matthew Luhn as he shares how to discover and tell your one clear and concise message that will leave your target audience feeling that special something and wanting more.
Matthew Luhn, Former Pixar Story Artist, is a writer, story consultant, creative writing instructor and keynote speaker with over 25 years' experience creating stories and characters at Pixar Animation Studios, The Simpsons, and beyond. He trains Fortune 500 companies, entrepreneurs, and other professionals on how to craft and tell stories that bridge the gap between business and heart to build stronger brands and business communication.
Matthew’s most recent clients include Adidas, Facebook, BBC, Microsoft, Sony, Warner Brothers, Apple, Disney, Google, Clorox and many more.
Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.
With over 25 years experience creating and developing dozens of films, TV shows, and video games, at Pixar, The Simpsons, ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with enduring characters. From filmmaking to business, Matthew’s story seminars are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling. In Matthew’s story seminar, he will share his process for creating new ideas and characters, how to develop great stories and story structure, and how to realize your story ideas from script to storyboards to finished product.
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