The Fascination Advantage: Unlocking Your Personality's Natural, Hardwired Strengths
Themed around her best-selling book of the same name, Hogshead offers her 7 triggers for captivation and persuasion, and compels audiences to ponder critical questions. Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? In answering these questions, Hogshead explores and explains fascination's irresistible influence and pinpoints the most powerful ways to influence decision making.
The 9-Second Attention Span: How to Create a Fascinating Brand in Social Media and Beyond
We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! Your brand might only get 9 seconds to communicate a message… especially in social media. Sally Hogshead has developed a research-based system to make brands more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, she teaches her step-by-step system for harnessing a consumer's attention.
Lesson One: Stand Out, or Don't Bother
Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain's hardwired fascination triggers. They will learn how to build trust and respect, out-think the competition, build word-of-mouth excitement in marketing and social media, and create raving, loyal fans.
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“The greatest value you can add is to become more of yourself.” ~ Sally Hogshead
Drawing upon her branding principles, Sally created a method to identify how each person is able to captivate their listeners. The Fascination Advantage®, is the first communication assessment that measures how others perceive you.
After researching over one million people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you.
The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
In her early career in advertising, Sally quickly skyrocketed to the top, becoming the most awarded advertising copywriter in the U.S. by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including on NBC’s TODAY and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses.
Her most recent book, FASCINATE: How to Make Your Brand Impossible to Resist was a New York Times bestseller. Her previous book, HOW THE WORLD SEES YOU, was a New York Times and Wall Street Journal bestseller. Sally writes a weekly column on issues around personal and corporate branding for Inc.com.
Sally is one of only 172 members of the Speaker Hall of Fame®, the industry’s highest award for professional excellence.
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