Scott Rouse

The ability to understand the intention, motives, and goals of those you meet with is one of the most powerful and coveted tools you can acquire in today’s business climate.

In this talk I break down the nonverbal cues you see in sales meetings and negotiations.  The cues that tell you if someone agrees, disagrees, or has an alternative solution or suggestion are obvious if you know what, when, and where to look for them.

In every sales meeting, negotiation, and introduction, you and the person you are meeting with are transmitting back and forth, hundreds of nonverbal and paraverbal cues telling each of you what the other is both thinking and feeling in real time.

This talk will give you not only the key to observing and not just seeing the cues, tells, and gestures everyone you meet or speak with will be transmitting, it will enable you to share this information with others in your company or on your team.

Presentation Outline

Using examples from my own experience as well as relevant case studies, I explain how to use specific body language techniques and strategies to give you an advantage in sales situations.  The process involves five steps:

The process involves five steps:

1. Observing Correctly.The difference in “seeing” and “observing” is enormous.  Most people are under the impression they are observing a person or situation when in fact, they are only seeing.  Here, I share specifically how to stop seeingand start observing.
2.  Creating Rapport Quickly.The most crucial tool in sales is the ability to create and build a bond of trust and rapport very quickly.  In step 2 I show you the right way to “Match & Mirror” so you look and even sound exactly as your customer would want you to.  This will be the most powerful tool in your Body Language Toolkit.
3. Decoding The Comfort/Discomfort Cues. Understanding cues telling you the customer is wasting your time or is ready to buy is imperative.  Here, I share the keys to decoding not only the small  but the large cues that go unnoticed by most everyone, until they know exactly what to look for.

4. How To Look At Anyone Correctly.  Looking at your customer in the right place for the right amount of time can mean the difference in success or failure in sales.  Here I share the secret to looking at anyone in any situation, correctly.  Not only will this technique help your sales, it will also help on the way up both the social and business ladders.
5. The Audience: Truth & Deception.  It’s one thing to talk about and show photos of deception.  It’s an entirely different experience watching both in real time.  In this step audience members aid in showing what real deception and honesty look like when I decode their cues as they answer specific questions in real time.  What’s happening seems impossible at first, but as I remind the audience to use the skills they’ve just learned, they realize they’ve learned decode body language quite easily.

Target Audience

Any person, company, team, or department in need of a better understanding of what body language cues to watch for as well as verbal cues to listen for and use during meetings, negotiations, social engagements, and the initial lunch/dinner meeting with a possible new customer or client.

I train sales professionals to observe and make decisions about the body language cues they see time and time again, in meetings and business interactions.  I equip them with tools, that if used properly, will:

1- help them spot the specific nonverbal cues that tell them the other side of the table is in agreement of disagreement before they say a word.

2- help them know how to ask a question to get a complete answer.

3- help decide which “gaze” to use when talking to customers or possible customers and clients.

4- help them decide whether or not they are wasting their time with a customer or prospective client.

I have spoken on this topic to a wide array of industries— law firms, venture capitalists, realtors, mortgage bankers, insurance companies, angel investors, financial advisors, business consultants, colleges and universities, and small business associations.

Possible Formats

This presentation can be delivered as a Talk, Workshop, or Half Day Seminar.  The presentation can range from 30–120 minutes, depending on your needs.  The ideal presentation length is one hour.  The ideal workshop length is 3-4 hours.

Intended Outcomes

• Audience members will learn the 5 tactics that are key to any sales meeting or negotiation.
• Audience members will learn to spot the subtleties of hidden nonverbal cues that let them know very quickly if they are wasting their time or are on the way to a sale.
• Audience members will learn to spot the subtleties of agreement and disagreement in any meeting or negotiation.
• Audience members will be equipped with an array of body language tools they can use immediately.

Topic Authority

• I am a behavior analyst and body language expert, and hold multiple certificates in advanced interrogation training and have been trained alongside the FBI, Secret Service, U.S. Military Intelligence, and the Department of Defense.
• My extensive training, education, and practice of nonverbal communication has made me an expert and consultant to law enforcement as well as successful CEO’s, attorneys, executives, financial advisors, and entertainers.
• I teach Continuing Legal Education courses on Body Language for the Tennessee Bar Association.
• I speak, teach, and lecture on Body Language at Vanderbilt University, Owen Graduate School of Business Management, Belmont University, Lipscomb University, The University of Tennessee.
• I am the lead Body Language and Interrogation trainer at iCenter, where I train Law Enforcement, Military, Private Investigators, Lawyers, and Mediators.
• In the last 5 years I have spoken to and trained Fortune 100 Companies from Microsoft and Coca-Cola to McDonald’s.
• I have appeared on ABC and FOX.  As well, I have also been on numerous syndicated and local radio shows, as well as major rated podcasts.
• At the Nashville Entrepreneur Center I was Entrepreneur In Residence and Mentor from 2011-2017.  I taught Body Language and Investor Pitching to Entrepreneurs and Startups, as well as up and coming CEO’s.  My training method “How To Create An Investable Pitch” combined with Body Language, Nonverbal Communication, and Persuasion techniques has helped Entrepreneurs all over the world raise over $480M.

The ability to understand the intention, motives, and goals of those you meet with is one of the most powerful and coveted tools you can acquire in today’s business climate.

In this talk Scott breaks down the nonverbal cues you see every day into simple terms and examples.  You can these cues and tools yourself immediately and you can easily teach them to your team and members of your company.

In every meeting, every negotiation, and every introduction, the person you are meeting with is transmitting an incredible amount of valuable information they aren’t even aware of via their nonverbal behavior.  You are transmitting information to them as well.

This talk will give you the upper hand in your business dealings by quickly teaching you how to decode and use that information to help you make the best decisions for you moving forward from a tactical business perspective.

 The Body Language Tactics For Business Workbook, the companion piece for the micro-workshop, will be a powerful and potent ally for you as your success and the success of your company and business grows.

Presentation Outline

Using examples from my own experience as well as relevant case studies, I explain how to use specific body language techniques and strategies to give you an advantage in business situations.  The process involves five steps:

The process involves five steps:

1. Reconnaissance.The key to fully understanding your target begins with gathering specific information in a timely manner.  The more intel you have, the better you will understand your target.  Here, I share specifically what information you need and how to easily gather it correctly.
2.  Baseline. Knowledge of what cues to look for before anything else, is your most powerful ally.  This step explains how to elicit those cues before the engagement begins as well as what questions and style of questioning you should use. Then I share what to look for, when, and why.3. Decoding Nonverbal Cues. Understanding the nonverbal behavior of the eyes, hands, mouth, forehead, eyebrows and arms are essential in any situation, not just business.  Here, I share the keys to decoding disagreement, truth, contempt, fear, doubt, and deception.

4. Observing The Gesture Categories.  You see gestures from the 6 Gesture Categories every day.  You’ll learn and understand how and why people use Illustrators, Adaptors, Emblems, Affects Displays, Regulators, and Barriers.  You use these every day as well and I’ll share with you the keys to using them to your advantage.
5. Answers And Deception.  It’s not just what they say it’s how they say it.  In this step I teach you body language tools for immediate use at work, home, or out in the wild.  Tools that will help you know: If you got a complete answer – If the person really agrees with you – Is the person/company who they say they are and will they do what they say they will do – If there’s validity in specific parts of their conversation/answer, and much more.

Target Audience

Any attorney, salesperson, HR person, CEO, financial advisor, mediator, or venture capitalist searching for a better understanding of what body language cues to watch for as well as verbal cues to listen for and use during meetings, negotiations, social engagements, and the initial lunch/dinner meeting with a possible new client or partner.

I train professionals to observe and make decisions about the body language cues they see time and time again, in meetings and business interactions.  I equip them with tools, that if used properly, will:

1- help them spot the specific facial cues that tell them the other side of the table is in disagreement before they say a word.

2- help them know how to ask a question to get a complete answer.

3- help build and reinforce business relationships and partnerships.

4- help them decide whether or not they are wasting their time with a client, prospective client, or possible new partner.

I have spoken on this topic to a wide array of industries— law firms, venture capitalists, realtors, mortgage bankers, insurance companies, angel investors, financial advisors, business consultants, colleges and universities, and small business associations.

Possible Formats

This presentation can be delivered as a Talk, Workshop, or Half Day Seminar.  The presentation can range from 30–120 minutes, depending on your needs.  The ideal presentation length is one hour.  The ideal workshop length is 3 hours.

Intended Outcomes

• Audience members will learn the 5 tactics that are key to any meeting or negotiation.
• Audience members will learn to spot the subtleties of hidden communications between team members on the opposing side of a meeting or negotiation.

• Audience members will learn to spot the subtleties of dissension and mistrust among employees as well as colleagues.

• Audience members will be equipped with an array of body language tools they can use immediately.

Topic Authority

• I am a behavior analyst and body language expert, and hold multiple certificates in advanced interrogation training and have been trained alongside the FBI, Secret Service, U.S. Military Intelligence, and the Department of Defense.
• My extensive training, education, and practice of nonverbal communication has made me an expert and consultant to law enforcement as well as successful CEO’s, attorneys, executives, financial advisors, and entertainers.
• I teach Continuing Legal Education courses on Body Language for the Tennessee Bar Association.
• I speak, teach, and lecture on Body Language at Vanderbilt University, Owen Graduate School of Business Management, Belmont University, Lipscomb University, The University of Tennessee.
• I am the lead Body Language and Interrogation trainer at iCenter, where I train Law Enforcement, Military, Private Investigators, Lawyers, and Mediators.
• In the last 7 years I have spoken to and trained Fortune 100 Companies from Microsoft and Coca-Cola to McDonald’s.
• I have appeared on ABC and FOX.  As well, I have also been on numerous syndicated and local radio shows, as well as major rated podcasts.
• At the Nashville Entrepreneur Center I was Entrepreneur In Residence and Mentor from 2011-2017.  I taught Body Language and Investor Pitching to Entrepreneurs and Startups, as well as up and coming CEO’s.  My training method “How To Create An Investable Pitch” combined with Body Language techniques has helped Entrepreneurs raise well over $200 million dollars.

In today’s world, communicating effectively is more important than ever.  Misunderstandings cause real problems in personal and professional relationships.  In this presentation I share a simple concept that is helping thousands of people around the world decode body language properly.

Target Audience

Anyone who wants to learn about, and better understand, the body language telling them what’s really going on during business meetings, in social gatherings, and with family interactions.

I teach CEOs and startups how to get past the confusion their misunderstanding of Body Language may be causing, and equip them with tools, that if used properly, will:

1- Help build and reinforce business, social, and family relationships.

2- Help decide whether or not you’re wasting your time with a client or prospective client.

3- Help decide if someone is not telling you the truth or if they’re just uncomfortable.

I have spoken on this topic to a wide array of industries—mortgage bankers, realtors, financial advisors, business consultants, small business associations, and international relief organizations.

Possible Formats

This presentation can be delivered as a Talk, Workshop, or Half Day Seminar.  The presentation can range from 30–120 minutes, depending on your needs.  The ideal presentation length is one hour.

Intended Outcomes

• Audience members will realize why most of the body language information acquired and used by the average person is incorrect.

• Audience members will learn the non-verbal cues to watch for that will give them a better understanding of what the people around them are thinking.

• Audience members will learn to spot the subtleties of someone misunderstanding them.

• Audience members will learn a framework that will give them a more indepth understanding of their own body language, as well as the body language of those they work with and socialize with.

• Audience members will be equipped with several very important body language tools they can use immediately.

Topic Authority

• I am a behavior analyst and body language expert, and hold multiple certificates in advanced interrogation training and have been trained alongside the FBI, Secret Service, U.S. Military Intelligence, and the Department of Defense.
• My extensive training, education, and practice of nonverbal communication has made me an expert and consultant to law enforcement as well as successful CEO’s, attorneys, executives, financial advisors, and entertainers.
• I teach Continuing Legal Education courses on Body Language for the Tennessee Bar Association.
• I speak, teach, and lecture on Body Language at Vanderbilt University, Owen Graduate School of Business Management, Belmont University, Lipscomb University, The University of Tennessee.
• I am the lead Body Language and Interrogation trainer at iCenter, where I train Law Enforcement, Military, Private Investigators, Lawyers, and Mediators.
• In the last 5 years I have spoken to and trained Fortune 100 Companies from Microsoft and Coca-Cola to McDonald’s.
• I have appeared on ABC and FOX.  As well, I have also been on numerous syndicated and local radio shows, as well as major rated podcasts.
• At the Nashville Entrepreneur Center I was Entrepreneur In Residence and Mentor from 2011-2017.  I taught Body Language and Investor Pitching to Entrepreneurs and Startups, as well as up and coming CEO’s.  My training method “How To Create An Investable Pitch” combined with Body Language, Nonverbal Communication, and Persuasion techniques has helped Entrepreneurs all over the world raise over $120M.

Have you ever heard of the “7-38-55 Rule of Communication“?  It says “Communication is 7% the words we use, 38% is our tone of voice, and 55% is our body language“.  Did you know that is 100% incorrect? Not many people do.  Including the “body language experts” and “presentation coaches” that have been teaching and training that “rule” for many years.  In this presentation I walk you step by step through the realscience and research based body language and nonverbal training that every other lawyer thinks they’re getting, and transform you into the Body Language and Nonverbal decoder you always knew you could be.

Presentation Outline

Using the research from modern scientific studies and my own experience in using that information in courtrooms and interrogation rooms, I explain how to use specific body language techniques and strategies to give you advantages that no one else in the courtroom will have. The process involves four steps:

The process involves four steps:

1. Observation. When Voir Dire is over, the knowledge of what cues to look for is your most powerful ally.  The key isn’t spotting the nonverbal cue.  The key is knowing whythe juror is showing the cue.  This step explains the correct way to observe each juror in context with what’s happening in real time.
2.  Decoding.For the modern legal professional, correctly understanding the intricacies of where and howto look at a judge, juror, plaintiff, or defendant, is paramount.  In this step I walk you through the 3 Gazes and how and when to use them correctly: The Power Gaze, The Social Gaze, and The Intimate Gaze.
3. Rapid Rapport Building. There is a secret method to getting the jury to accept you even before they’ve met you or seen you in person.  Here, I walk you step by step through that simple process with a focus on connecting and building rapport with everyone in the courtroom early on.  This is the key  you will use every day in every meeting, negotiation, and social gathering, from now on.
4. Using The New Tools In Your Body Language Toolkit.  In this step I use 5 volunteers to show the audience exactlywhat deception looks like when it’s happening right in front of them.  I do this by letting the audience use the skills they’ve just learned to help me separate the volunteers who are actually lying from the volunteers who are being honest.  If one of the volunteers lies well enough to fool me they go home with a new, crisp and clean $100 bill.  This brings the audience a fun and entertaining hands-on experience using everything they’ve just learned.  This crescendo of “Truth vs Deception” has proven time and time again to be a powerful closer insuring the attendees talk about this experience and what they’ve learned for weeks to come.

Target Audience

Any Attorney that wants a true understanding of what body language cues to watch for during the entire courtroom process.

I train professionals to observe correctly and make decisions about the body language cues they see time and time again, in court, in meetings, and in business interactions.  I equip them with tools, that if used properly, will:

1- help them spot the specific facial cues that tell them the other side of the table is in disagreement before they say a word.

2- help them understand how to observe sudden changes in behavior and what those changes tell them.

3- help create, build, and reinforce rapport.

4- help them decide whether or not they are wasting their time with a juror, prospective juror, or possible new client.

I have spoken on this topic to a wide array of law firms, bar associations, colleges and universities, and conventions, as well as meetings and training.

Possible Formats

This presentation can be delivered as a Talk, Workshop, Half Day Seminar, or Whole Day Seminar.  The presentation can range from 60–120 minutes, depending on your needs.  The ideal presentation length is one hour.  The ideal workshop length is 3 hours.

Intended Outcomes

• Audience members will learn the 4 steps that are key to understanding any juror’s Body Language.
• Audience members will learn to spot the subtleties of hidden communications between team members of the opposing council.
• Audience members will learn to spot the subtleties of dissension and mistrust among jurors as well as opposing council.
• Audience members will be equipped with an array of body language tools they can use immediately.

Take Aways

Audience members will be given an eBook/PDF of this talk that they can use as a “Body Language Toolkit” that can be easily referred to at any time.  They will also have the ability to contact Scott with any questions that they may not have been able to ask during or after the talk.

Topic Authority

• I am a behavior analyst and body language expert, and hold multiple certificates in advanced interrogation training and have been trained alongside the FBI, Secret Service, U.S. Military Intelligence, and the Department of Defense.
• My extensive training, education, and practice of nonverbal communication has made me an expert and consultant to law enforcement as well as successful CEO’s, attorneys, executives, financial advisors, and entertainers.
• I teach Continuing Legal Education courses on Body Language for the Tennessee Bar Association.
• I speak, teach, and lecture on Body Language at Vanderbilt University, Owen Graduate School of Business Management, Belmont University, Lipscomb University, The University of Tennessee.
• I am the lead Body Language and Interrogation trainer at iCenter, where I train Law Enforcement, Military, Private Investigators, Lawyers, and Mediators.
• In the last 5 years I have spoken to and trained Fortune 100 Companies from Microsoft and Coca-Cola to McDonald’s. 
• I have appeared on ABC and FOX.  As well, I have also been on numerous syndicated and local radio shows, as well as major rated podcasts.
• At the Nashville Entrepreneur Center I was Entrepreneur In Residence and Mentor from 2011-2017.  I taught Body Language and Investor Pitching to Entrepreneurs and Startups, as well as up and coming CEO’s.  My training method “How To Create An Investable Pitch” combined with Body Language, Nonverbal Communication, and Persuasion techniques has helped Entrepreneurs all over the world raise over $120M.

Today’s healthcare professionals are experiencing changes like never before, causing stress for patients and staff, not to mention confusion in the OR.  The RN is the front line for all of it.  So it’s important they stay inspired and motivated to help everyone involved, not just the patients.  I’ll share the body language keys to spotting conflict between patients and staff long before it begins.  I’ll explain in detail how to instantly mend and shore up the leaks and cracks caused by misunderstandings.  Participants will leave with an upbeat and positive attitude along with a “Body Language Toolkit” filled with body language tools they can use immediately, and share easily, to help motivate and inspire others on their staff as well.

Presentation Outline

Using examples from my own experience as well as relevant case studies, I explain how to use specific body language techniques and strategies to give you a communication advantage in the hospital and healthcare arenas.  The process involves five steps:

The process involves five steps:

1. Learning to observe the situation properly.The key to decoding body language is identifying the reflection of comfort or discomfort.  (Not tough for today’s RN.)  Focusing on micro-expressions >is your first step to finding answers and solidifying relationships.
2.  Exchange the bad info for valid info.Most of the information about body language the average person has collected and uses everyday is incorrect.  Here, you get rid of that bad information and you replace it with valid, researched, and science based, facts.
3. Spotting frustration cues very early. Identifying the first of frustration and solving the “problem” before things escalate, will prove your leadership skills and intuition to be invaluable.

4. Learn to communicate more effectively.Baselining the person will help you decide if there has been a decision made, if the person actually understands what you are talking about, or if they trust/mistrust you.  You’ll learn the keys to communicating more effectively while at the same time, inspiring trust and confidence.

5. Adding tools to your Body Language Toolkit. This step provides a plethora body language tools you can use immediately, at work, home, or out in the wild.  Tools that will help you know if you got a complete answer, or if someone did what they said they would do, and how to put anyone at ease without saying a word.

Target Audience

Any nurse or other healthcare professional that wants a better understanding of what body language cues to watch for during examinations, medical procedures, processes before-during-and-after surgery, negotiations, social engagements, and even the hiring process.

I train professionals to observe and make decisions about the body language cues they see time and time again, in meetings and patient/doctor interactions.  I equip them with tools, that if used properly, will:

1- help them spot the specific facial cues that tell them the other person (doctor, patient or other staff member) is in disagreement before they say a word.

2- help them know how to ask a question to get a complete and correct answer.

3- help build and reinforce doctor relationships and partnerships.

4- help them decide whether or not they are wasting their time attempting to communicate with a patient, doctor, or staff member.

Possible Formats

This presentation can be delivered as a Talk, Workshop, or Half Day Seminar.  The presentation can range from 60–120 minutes, depending on your needs.  The ideal presentation length is 1 hour.

Intended Outcomes

• Audience members will learn to spot the subtle cues of between patients and staff members that prove to be the beginnings of confusion and frustration.

• Audience members will learn to spot the subtleties of hidden communications between staff members as well as those on the opposing side of a meeting or negotiation.

• Audience members will learn to spot the subtleties of descension and mistrust among patients as well as staff members.

• Audience members will be equipped with an array of body language tools they can use immediately and share freely and easily with their staff.

Topic Authority

• I am a behavior analyst and body language expert, and hold multiple certificates in advanced interrogation training and have been trained alongside the FBI, Secret Service, U.S. Military Intelligence, and the Department of Defense.
• My extensive training, education, and practice of nonverbal communication has made me an expert and consultant to law enforcement as well as successful CEO’s, attorneys, executives, financial advisors, and entertainers.
• I teach Continuing Legal Education courses on Body Language for the Tennessee Bar Association.
• I speak, teach, and lecture on Body Language at Vanderbilt University, Owen Graduate School of Business Management, Belmont University, Lipscomb University, The University of Tennessee.
• I am the lead Body Language and Interrogation trainer at iCenter, where I train Law Enforcement, Military, Private Investigators, Lawyers, and Mediators.
• In the last 5 years I have spoken to and trained Fortune 100 Companies from Microsoft and Coca-Cola to McDonald’s.
• I have appeared on ABC and FOX.  As well, I have also been on numerous syndicated and local radio shows, as well as major rated podcasts.
• At the Nashville Entrepreneur Center I was Entrepreneur In Residence and Mentor from 2011-2017.  I taught Body Language and Investor Pitching to Entrepreneurs and Startups, as well as up and coming CEO’s.  My training method “How To Create An Investable Pitch” combined with Body Language, Nonverbal Communication, and Persuasion techniques has helped Entrepreneurs all over the world raise over $120M.