In Conversation with Deion Sanders
Legendary athlete and coach Deion “Coach Prime” Sanders makes headlines in the world of college football with his electric coaching style, unapologetic humor, and refreshing sincerity. An expert on teambuilding, fundraising, and rallying communities, Sanders provides an unmatched perspective on excellence in a highly impactful conversation that can inspire any organization to pursue the excellence which has defined Sanders’ esteemed career.
Faith On and Off the Field
Sports world legend Deion “Coach Prime” Sanders credits his stellar success to his faith. Kicking off his position as head coach at the elite University of Colorado, the NFL Hall of Famer gave a powerful speech reflecting on the impact of his faith on his success. In an inspiring conversation, Sanders discusses the impact of faith on his career and life.
How to Find Your Team’s Prime Time
NFL and MLB star, media personality, and elite football coach Deion “Coach Prime” Sanders’ ability to connect with his team and with potential recruits is key to his teams’ success. First at Jackson State, and now at the University of Colorado, Deion has taken the college football world by storm, combining his signature charisma and dynamic speaking with a principled dedication to true leadership.
As a coach, Deion’s ability to recruit elite talent and maintain a dynamic internal culture are key to his incredible teams. As a leader, Sanders instills motivation and a dedication to victory in every member of every organization he’s been a part of. Translating to any team striving for success, Sanders applies his learnings to a structured conversation, providing advice on team and culture building that always wins.
Deion “Prime Time” Sanders inspires audiences to rise to the top in any pursuit
Sports world legend DEION SANDERS, or “Coach Prime,” leads his teams to excellence at any pursuit — from playing to coaching to speaking — because of his actionable insights into resilience and teamwork. In Sanders’ three seasons at Jackson State University, he dominated the college football scene with a 27-5 record. Coach Prime was honored as SWAC Coach of the Year, the Eddie Robinson Award coach of the year, and led his team to a SWAC Championship in his first year as head coach. With a larger-than-life personality, Sanders speaks on the mindset behind his success as a leader. His ability to connect with his team and with potential recruits, and to instill motivation and a dedication to victory in every member of every organization he’s been a part of, translates not just to football but to every team striving for success.
Launching the Jackson State University program to the center of the football world, Sanders showed his aptitude for inspiring teams to go above and beyond both on the field and in training. Brimming with inspiring, empowering lessons on leadership, Sanders inspires audiences everywhere. Tom Brady, on his podcast Let’s Go!, said, “Deion [is] for anyone who loves the sport of football. The more people in it [with] great expertise and knowledge, that understand why games are won and lost, that bring enthusiasm, the better it is for the sport.”
Watch Deion “Coach Prime” Sanders in conversation on Good Morning America >>
Listen to Deion Sanders speak on inspiration with Tom Talks >>
Deion “Coach Prime” Sanders builds community through inspiration
Sports world star, media personality, and “Coach Prime” DEION SANDERS’ understands the importance of collective inspiration in community-building. Often going viral for his touching speeches on resilience to his athletes facing adversity and iconic press appearances, Sanders has built a devoted national fan base. The numbers don’t lie – when Sanders was announced as head coach for the elite University of Colorado football program, the university sold out their season tickets for the first time in 27 years. Fans rush to see Sanders live on the sidelines at the University of Colorado because he is a leader who electrifies audiences, sells out events, and earns standing ovations.
With bold statements, unending energy, and knack for inspiring audiences, Sanders’ iconic speeches translate seamlessly into a community with strong, positive values and work ethic. Alabama head coach Nick Saban says, “He’s a great person and he’s done a great job of [creating] a lot of national interest.”
Watch Deion “Coach Prime” Sanders’ interview with 60 Minutes >>
Hear Deion Sanders reflect on his success at the Kayne Anderson Investor Conference >>
Deion “Prime Time” Sanders is “Coach Prime,” the head football coach at the University of Colorado.
From 2020-2022, as head coach, Sanders led Jackson State University to back-to-back SWAC Championships and won back-to-back SWAC Coach of the Year honors. During his time at JSU, the Tigers had a 27-6 record, including a perfect regular season in 2022. In 2021, he was named the Eddie Robinson Coach of the Year.
Sanders is a member of the Pro Football Hall of Fame, a two-time Super Bowl champion and eight-time Pro Bowler. He played 14 years in the NFL for the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Commanders and Baltimore Ravens. He is the only person in professional sports history to play in the World Series and the Super Bowl.
Since retiring from professional sports, Sanders became an analyst for CBS Sports, and NFL Network, and now offers his insights and opinions on the Pro Football Football Show on Barstool Sports. He has produced and/or appeared in a variety of television shows, including Tiny House Nation, Grandfathered, Moesha, Running Wild with Bear Grylls, Lip Sync Battle, The League, 30 for 30: Deion's Double Play, Deion's Family Playbook, and, most recently, Coach Prime, a docuseries on Prime Video that follows Sanders and his college football journey.
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