Building Workplace Culture
Former CEO of Yum! Brands and Taco Bell Greg Creed is renowned for his ability to build a positive, courageous workplace culture. Creed was awarded Restaurant Business’s Restaurant Leader of the Year and named an “Industry Titan” by the Women’s Foodservice Forum for his industry-leading Diversity, Equity, & Inclusion (D.E.&I.) work. During his tenure as CEO, Yum! Brands was named to Bloomberg’s Gender-Equality Index for two consecutive years.
In this engaging talk, Creed breaks down his essential toolkit for driving culture. Drawing on his four decades of experience in the restaurant and consumer packaged goods categories, Creed knows the secrets to empowering those around you to do their best work. From inspiring employees to engaging in critical conversations in the boardroom, Creed connects with any audience on the important practice of good culture and leadership.
Creating Iconic Brands
Before he was CEO of Yum! Brands and Taco Bell, Greg Creed was CMO of KFC, Pizza Hut, and Taco Bell. Creed knows more than your late-night Uber Eats order – he knows how to build long-term, sustainable growth through branding.
In this engaging, informative presentation, global brand leader Creed walks audiences through his iconic campaigns. Creed explores not only his classics, such as “Think Outside the Bun” and “Would it kill you to say you’re sorry?” but also his forward-thinking focus on emerging technologies, including AI. Creed inspires audiences to consider the possibilities of employing creativity in unexpected ways for transformative results.
AI & Industry: The Competitive Advantage
CEO of Yum! Brands Greg Creed believes that working with emerging technology is the key to competitive advantage. As the head of Taco Bell's major digital transformation from "fuel" to "an experience," Creed sees a future in which AI will help organizations predict future market shifts and stay ahead of trends. Join Creed for a conversation on the applications of AI on any industry or organization.
Greg Creed lays out the roadmap to breakthrough campaigns in ‘R.E.D. Marketing’
Global marketing innovator GREG CREED breaks down his formula for a successful campaign in R.E.D. Marketing: The Three Ingredients of Leading Brands (Relevance, Ease, and Distinctiveness). This roadmap to breakthrough marketing campaigns is built on four decades of experience in the restaurant and consumer packaged goods categories. Creed’s transparent and flexible methodology was applied to lead Taco Bell and KFC to double digit growth.
R.E.D. Marketing combines examples from Creed’s time as CEO of Yum! Brands and other recognizable companies with neuroscience, marketing research, and behavioral economics. Just as in his live engagements, Creed leans into his own experience marketing three brands across 120 countries. For the inspiring story of a truly breakthrough marketing campaign’s life cycle, tap into Creed’s hands-on experience as a global brand leader.
Watch Greg Creed’s keynote at the Global Retailing Conference >>
Watch Greg Creed in conversation at Economist Impact Events >>
Greg Creed was Chief Executive Officer of Yum! Brands from January 2015 to December 2019 and served as a Director of the Board from November 2014 to May 2020. Mr. Creed retired after a successful 25-year career with the Company. He has more than 40 years of extensive global experience in marketing and operations with leading packaged goods and restaurant brands.
Previously, Mr. Creed was head of Taco Bell, the nation’s leading Mexican-style quick service restaurant chain. He was appointed Chief Executive Officer of Taco Bell in early 2011 after serving as President and Chief Concept Officer and was responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. He has held various roles with the Company including Chief Marketing Officer at Taco Bell where he spearheaded the “Think Outside the Bun” campaign and new product introductions that generated strong sales and profit growth for five consecutive years, as well as Chief Operating Officer for Yum!.
Creed earned a business degree from Queensland University of Technology (QUT) in Brisbane, Australia, was named the 2014 QUT Alumnus of the Year, was awarded an honorary doctorate in 2019 and currently serves as President of The Friends of QUT in America Foundation. He serves on the Board of Directors for Whirlpool Corporation where he Chairs the Human Resources Committee, Aramark Corporation where he Chairs the Finance Committee, and Delta Air Lines. He also currently serves as advisor to the CEO and Board of Directors of Thanx Inc and is Chairman of Quid.
Since retiring as the CEO of Yum! Brands at the end of 2019, he has started a small unconsulting company called Creed UnCo focused on helping companies with brand building, franchising, culture and leadership.
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