Making All Cultures Feel Comfortable Together
Cru Luv Wine President and CEO JERMAINE STONE has built an accomplished career, and a critically acclaimed podcast, with his pairings of Wine and Hip-Hop. As Jermaine told the New York Times, “It’s about making all cultures feel comfortable together, wine and hip-hop are who I am. If I want to see change, I have to be the change. Change is also who I am.”
Through his wine & music pairings, and in captivating moderated conversations, Jermaine shares his unique perspective and mission to make different cultures feel comfortable together – which has inspired to his entrepreneurship, creativity, and consultation with many top brands.
Interactive Events: Wine & Hip-Hop – Trivia & Tasting
Independent wine consultant and Cru Luv Wine President & CEO JERMAINE STONE offers an unforgettable interactive event – wine & hip-hop pairings. A selection of wines at any tier are paired with a playlist curated by Jermaine, who shares his passion and expertise in wine and music – and how they go together. Accompanied by an engaging trivia element and special giveaway, Jermaine’s presentations can be themed to your group’s preference – for example ‘Champagne and Hip-Hop’ or ‘An Introduction to Burgundy’ or ‘Intro to Wine Through Music’. Jermaine, who is also a gifted host and consultant, will collaborate with the host to design a unique and memorable event for your group’s next event.
In bespoke interactive events, Jermaine Stone offers an unforgettable experience – pairings of wine and hip-hop
Independent wine consultant and Cru Luv Wine President & CEO JERMAINE STONE offers an unforgettable interactive event – wine & hip-hop pairings. Jermaine has built an accomplished career, and a critically acclaimed podcast, with his pairings of Wine and Hip-Hop. As Jermaine told the New York Times, “It’s about making all cultures feel comfortable together, wine and hip-hop are who I am. If I want to see change, I have to be the change. Change is also who I am.” Through his bespoke pairings of wines and hip-hop music, Jermaine shares his passion and expertise in wine and music – and how they go together. A selection of wines at any tier are paired with a playlist curated by Jermaine, accompanied by an engaging trivia element and special giveaway. Jermaine’s presentations can be themed to your group’s preference – for example ‘Champagne and Hip-Hop’ or ‘An Intro to Wine Through Music’. Jermaine, who is also a gifted host and consultant, will collaborate with the host to design a unique and memorable event for your group’s next event.
Watch Jermaine Stone share his wine & hip-hop pairing on WGN News >>
Watch a trailer for one of Jermaine Stone’s wine & hip-hop events >>
Bronx native, Cru Luv Wine's President and CEO Jermaine Stone was raised worlds away from wine country with plans to become a rapper. By age 19 he had already made appearances on XM Radio, BET and Hot 97, and had the attention of prominent figures in music including Chris Lighty and LL Cool J.
A temporary job packing boxes in the shipping department at Zachys Wine Auctions, though, persuaded him to make a career in fine wine. There, Jermaine would begin an accomplished 9-year career with them, learning the intricacies of fine wine warehousing and shipping, client service, and auctioneering. He rose to the position of Logistics Manager, overseeing the inbound and outbound transport of $60 million worth of fine wine annually.
In 2013 Jermaine left Zachys to become one of the founding Directors of Wally’s Auctions, the New York-based subsidiary of a major Los Angeles wine retailer. At Wally’s, he used talents and expertise in auctioneering, operations, and business development to co-create and implement the full client experience, including the auction website and online bidding application; live simulcasted auction bidding; warehousing of collections for sale; and distribution and fulfillment of client purchases. In addition to these major operational roles, he served as an auctioneer and public speaker at commercial and charity auctions and provided strategic advice to Wally’s President and Vice President.
After leaving Wally's, Jermaine founded Cru Luv Selections, a New York-based wine branding and marketing firm dedicated to blending the best elements of wine and hip hop culture. He is host of the critically acclaimed podcast, Wine and Hip-Hop.
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