Scooter Braun

EXCLUSIVE
  • Entertainment Industry Mogul and Innovator
  • Founder, SB Projects
  • Philanthropist and Co-Founder, The Yael and Scooter Braun Family Foundation

Scott Samuel "Scooter" Braun is one of the entertainment industry’s biggest entrepreneurs and innovators. Braun is the founder of SB Projects, a diversified entertainment and media company with impact, and the CEO of HYBE-America, the North American subsidiary of South Korean entertainment company Hybe Corporation. After dropping out of college, Braun quickly became a rising star in the hip-hop world as a party planner. During his time as a talent manager, Braun broke countless household names, including Justin Bieber, Ariana Grande, and more. Braun proved to be the music industry’s ‘first-responder’ when he organized the One Love Manchester benefit concert and Hand in Hand: A Benefit for Hurricane Relief telethon, within just months of one another. Braun’s rich experiences make him an exceptional choice for hosts looking to educate and inspire culturally engaged audiences.

Also profoundly philanthropic, Braun serves as Chair of the Advisory Board of Pencils of Promise, a non-profit organization that builds schools in developing countries. He is also on the board of Fuck Cancer, an organization focused on the prevention and early detection of cancer, which his wife Yael Braun co-founded. Braun, his clients, and his companies have – together – granted more wishes for Make-A-Wish than any other organization in the history of the foundation. Braun’s undeniable impact on entertainment and society is undeniable.

 



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In Conversation - Talent, Investing, and Marketing to Global Audiences | Fast Company [48:36] - Get Sharable Link
Talks & Conversations with Scooter Braun
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10x Mindset

Renowned entrepreneur and entertainment executive SCOOTER BRAUN built his brands on the “10x Mindset,” his method for aiming higher. In this inspiring presentation, Braun offers actionable strategies to amplify potential, break through barriers, and achieve extraordinary success by thinking ten time ...

Renowned entrepreneur and entertainment executive SCOOTER BRAUN built his brands on the “10x Mindset,” his method for aiming higher. In this inspiring presentation, Braun offers actionable strategies to amplify potential, break through barriers, and achieve extraordinary success by thinking ten times bigger than you ever imagined.

Finding & Supporting Talent

In this inspiring keynote, SCOOTER BRAUN, the mastermind behind some of the biggest names in music, shares his insights on recognizing and developing talent. Drawing from his extensive experience working with global superstars, Braun provides practical advice on cultivating talent and creating oppor ...

In this inspiring keynote, SCOOTER BRAUN, the mastermind behind some of the biggest names in music, shares his insights on recognizing and developing talent. Drawing from his extensive experience working with global superstars, Braun provides practical advice on cultivating talent and creating opportunities leading to remarkable achievements.

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<p><strong>Scooter Braun’s SB Projects is extremely philanthropic</strong></p>

Scooter Braun’s SB Projects is extremely philanthropic

As entertainment executive SCOOTER BRAUN continues to expand SB Projects, he remains committed to the company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. For example, the Braun Fellowship for Youth Activism empowers civically engaged young people to amplify their impact by providing mentorship, connections, and resources. Braun’s impact has shaped both culture and community.

Watch Scooter Braun in conversation with Goalcast >>

Watch Scooter brown in conversation with Success Magazine >>

<p>Scooter Braun is the buzz-worthy entertainment executive who will inspire and impress your audience</p>

Scooter Braun is the buzz-worthy entertainment executive who will inspire and impress your audience

SCOOTER BRAUN is unquestionably one of the entertainment industry’s biggest powerplayers. In addition to representing top pop culture icons like Justin Bieber, Ariana Grande, Zac Brown Band, and Karlie Kloss, Braun is the founder of SB Projects, a diversified entertainment and media company with ventures at the intersection of music, film, television, technology, brands, culture, and social good. 

Braun has launched more new artists than any other music executive in the last decade and now has expanded his reach by establishing a fund which invests in some of the largest management, media, and rights companies in the industry. SB Projects houses a film and television production division, and continues to impact new verticals under its tech incubator, Silent Labs, which holds investments in Uber, Spotify, Songza, Casper, Waze, and Pinterest. His relentless entrepreneurialism has been the subject of a Variety profile, where industry leaders and colleagues heaped praise on the mogul. Business partner and Founding Chair of Marvel Studios David Maisel praised “the combination of [Braun’s] sense of current and future culture, his creative taste and instincts, and his marketing and branding savvy” as “extremely unique and valuable.” 

Scooter is truly a titan of the entertainment world, and through his speeches and talks, he helps audiences understand what it takes to succeed in any industry. Braun is the buzz-worthy executive who will inspire and impress your audience.

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Biography

Scooter Braun, the founder and Chairman of Ithaca Holdings LLC. and founder of SB Projects, is one of the major forces and innovators in the entertainment industry, an entrepreneur, philanthropist, studio head, record executive and manager.

Braun leads Ithaca Holdings, a fully integrated holding company with interests across music, tech, film, television, brands and culture which invests in some of the largest management, media and rights companies in the industry. The company has built an elite portfolio of acquisitions and partnerships including the acquisition of Scott Borchetta's Big Machine Label Group, the recently launched Mythos Studios with Marvel Founding Chairman David Maisel, unscripted content studio GoodStory Entertainment with JD Roth, the acquisition of Atlas Publishing, and partnerships with management companies including Jason Owen’s Sandbox Entertainment, Morris Higham Management as well as a long-standing partnership with Aubrey “Drake” Graham and Adel “Future” Nur. Recently, Ithaca also launched Raised in Space, an investment fund focused on the intersection of music and technology led by former BMG President Zach Katz. In 2018, Braun also become an owner of esports, lifestyle brand and entertainment company 100 Thieves.

In 2007, Braun launched SB Projects, a diversified entertainment and media company housed by Ithaca Holdings with ventures at the intersection of music, film, television, technology, brands, culture and social good. Today, Braun has a roster of the top pop culture icons under his management, record label, and publishing companies that include Justin Bieber, Ariana Grande, Demi Lovato, J Balvin, Ashley Graham and Karlie Kloss, to name a few. Braun has broken more new artists than any other music executive in the last decade and by establishing Ithaca Holdings, expanded both his and SB Projects reach even further.

SB Projects also houses a film and television production division, initially making waves with Braun’s first documentary film, Never Say Never which remains one of the highest grossing music documentaries in domestic box-office history. Scooter and SB Projects have gone on to produce FX Network’s mostwatched comedy series Dave and YouTube’s Seasons: Justin Bieber, whose premiere episode is YouTube’s most-watched debut episode ever. Braun and SB Projects have several upcoming projects in active development including Fox’s Untitled K-Pop Film, Chinonye Chukwu’s A Taste of Power, HBO Max’s Anna K, Fox’s Anthem and Nickelodeon’s untitled BeatBuds series. In addition, SB Projects recently signed a multi-year, first-look television deal with Amazon Studios to develop scripted and unscripted projects.

SB Projects has a number of investments under its tech incubator Silent Labs and Braun personally impacts new verticals through his own investments which include Uber, Spotify, Songza, Casper, Waze, Dropbox, Pinterest, Coupang, Grab and many others.

Braun remains committed to his company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. Braun serves as Chair of the Advisory Board of Pencils of Promise, a global education non-profit, and sits on the board of Fuck Cancer, an organization focused on prevention and early detection of cancer, which his wife Yael Braun co-founded. Braun, his clients, and his companies have – together – granted more wishes for Make-A-Wish than any other organization in the history of the foundation. In 2017, Braun proved to be the music industry’s ‘first-responder’ when he organized the One Love Manchester benefit concert and Hand in Hand: A Benefit for Hurricane Relief telethon, within just months of one-another. In 2018, Braun also worked with the founders of March for Our Lives to execute one of the biggest youth-led rallies in US History. In response to the 2020 COVID-19 pandemic, SB Projects with clients Justin Bieber and Ariana Grande, launched charity single “Stuck with U,” with all net proceeds from streams and sales going to First Responders Children’s Foundation. “Stuck With U,” which marked the first of many charitable singles from the SB Projects roster, debuted at #1 on Billboard’s Hot 100 Chart.

Alongside his wife, Braun launched The Yael and Scooter Braun Family Foundation, which invests in the movements, organizations, and individuals that are changing communities for the better.

Braun lives in Los Angeles with his wife and three children.