In Conversation with Vivian Tu, Your Rich BFF
In this candid and engaging conversation, financial literacy expert and TikTok star VIVIAN TU shares her journey from the Wall Street trading floor to Your Rich BFF – her entrepreneurial global mission to make the financial industry less "male, pale, and stale." While Vivian excelled working under the only other Asian woman at JPMorgan Chase & Co., who served as a close mentor and the very early “blueprint” for Your Rich BFF, after two and a half years, Vivian’s experiences with burnout and a toxic work environment led her to leave Wall Street behind.
After success at BuzzFeed, Tu realized her financial expertise could serve a bigger purpose – providing financial literacy and education beyond the big banks, for marginalized and minority communities. Tu became a social media sensation, TikTok star, and wildly successful entrepreneur, and she shares her commitment to finding the right path, her obstacles and success along the way, and lessons about wealth in this uplifting talk.
Author Talk: ‘RICH AF: The Winning Money Mindset That Will Change Your Life’
In this exhilarating talk based on her debut book, TikTok star and Your (favorite) Rich BFF VIVIAN TU reveal a fresh take on personal finance for a new generation. When Tu started working on Wall Street fresh out of college, she found a mentor on the trading floor and began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale. In this motivational talk for all audiences, Tu will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits.
Making the Rules of Personal Finance Accessible for Everyone
For former Wall Street trader-turned-expert educator VIVIAN TU, making the secrets of personal finance accessible for everyone is a personal mission. Through Your Rich BFF, Tu transforms finance into “fun-ance” to help her audience become successful in wealth. In this open and transparent program, Tu guides audiences to understand the financial landscape, build a strategy, and start the financial journey to make the most of their money.
Building Cross-Platform Community & Success
After leaving her high-powered job as a Wall Street exec, VIVIAN TU was in high demand with her friends and coworkers for their personal finance questions. Tu soon realized how great the need was for financial literacy and education, especially for marginalized and minority communities, so she turned to social media to share her financial savvy. Tu’s first video went viral within 24 hours and earned her over 100K followers in just a week. Now, her cross-platform success has brought her fame and notoriety, garnering her 6M followers and spots on Forbes “30 Under 30 – Social Media” and the inaugural “Top Creators” lists. In this talk, Tu shares her strategies for sharing your message, building a following, and harnessing your brand to make your dreams a reality.
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TikTok star and Your (favorite) Rich BFF Vivian Tu’s ‘RICH AF’ is the definitive book on personal finance for a new generation
When VIVIAN TU started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale. Building on the lessons she learned on Wall Street about money and the markets, Vivian now offers her best personal finance tips and tricks to audiences of all ages and demographics in RICH AF: The Winning Money Mindset That Will Change Your Life, the definitive book on personal finance for a new generation.
Vivian will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits. Through her book RICH AF and her in-demand keynotes and panels, Tu will equip readers with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own, making the most of their money and growing their wealth for years to come.
On a global mission to make the financial industry accessible for all, Vivian Tu is a former Wall Street trader turned expert, public speaker, host, entrepreneur, New York Times bestselling author and the founder and CEO of the multi-platform brand, Your Rich BFF. She launched Your Rich BFF in January 2021 as a passion project to make personal finance accessible to non-experts and marginalized communities. Her approachable take on financial literacy has earned her 8M+ followers, honors on Forbes’ “30 Under 30” (2023) and “Top Creators” (2022, 2023) lists, and the “Digital Influencer of the Year” Award at the esteemed 2024 Unforgettable Gala honoring Asian and Pacific Islander achievements in entertainment.
Vivian expanded her reach beyond social media with the launch of Networth and Chill in March 2023, a groundbreaking podcast that immediately topped the Business charts. In October 2024, Business Insider announced her partnership with Vox Media and PS (formerly PopSugar) for the show’s second season, which premiered on October 9th and introduced video content on Apple, Spotify, YouTube, TikTok, and Instagram. This season, Vivian continues to tackle complicated financial topics such as buying a home in today’s market, addresses taboo money questions, and hosts celebrity guests and finance experts to share their financial tips, tricks, and insights. On January 7th, Networth and Chill was nominated in the “Best Business + Finance” category for this year’s iHeartPodcast Awards, set to take place on March 10th at SXSW.
In December 2023, Vivian’s financial prowess culminated into the highly anticipated release of her debut New York Times bestseller RICH AF: The Winning Money Mindset That Will Change Your Life. Transcending the traditional, male-dominated confines of financial advice and equity, RICH AF equips readers with the tools and knowledge to understand the financial landscape and build a strategy of their own, and with Your Rich BFF at their side. The book was sold in a competitive auction for a seven-figure publishing deal to Portfolio, a division of Penguin Randomhouse.
Achieving millionaire status at just 27, Vivian’s financial success is a direct result of her strategic mindset. Her drive, ambition, diverse skill set, and passion has transformed her into one of today’s most desirable public speakers and brand collaborators. To date, she has given several panels and keynote presentations at events including the SXSW Conference and Festivals, Snapchat’s Financial Seminar, Forbes’ Top Creator event, BuzzFeed’s Content Creators Showcase, Glow Recipe’s Empowerment Summit, NextShark’s AAPI College Readiness Conference, and Her Campus Media’s Her Conference, to name just a few. Brand/organization partnerships thus far include SoFi, Marshalls, Substack, Amazon, Allergan Aesthetics, Skinceuticals, Nestle CRUNCH, Lululemon, Metlife, Carnival Cruise Line, Carmax, Adobe, Zola, and much more.
Vivian’s journey to success began in Baltimore, MD, where she was born to Chinese immigrant parents, who surrounded her with love and instilled the value of every penny spent. Throughout high school, she excelled in academics, becoming valedictorian of her class, and co-founding a tech startup as part of an AP Computer Science project, which sparked her early knack for entrepreneurship. Vivian went on to attend the University of Chicago, where she double majored in Public Policy and Environmental Studies and graduated with honors before entering the workforce in New York City as an equity trader at JPMorgan Chase & Co. Although she excelled working under the only other Asian woman on her team, who served as a close mentor and the very early “blueprint” for Your Rich BFF, after two and a half years, Vivian’s experiences with burnout and a toxic work environment came to a head and she decided to leave Wall Street behind. She transitioned to a job in digital media strategy sales at BuzzFeed, where she became a top seller within two years. While at BuzzFeed, many coworkers turned to Vivian for their personal finance questions, and she soon recognized how great the need was for financial literacy and education beyond the big banks, especially for marginalized and minority communities. To better consolidate and share her financial savvy, she posted her first video on the internet, and within 24 hours, it had gone viral and earned her over 100,000 followers in just one week.
Vivian is currently hard at work developing various scripted and non-scripted projects, recording the second season of Networth and Chill, and collaborating with various brands.
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